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Director, Demand Generation

KEV

Toronto, Ontario, Canada Hybrid Full-time

Posted 2026-05-16

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Job Description

Director, Demand Generation

Toronto, Ontario, Canada

Who We Are

At KEV, we help school districts eliminate the school finance blind spot. Our platform gives district finance teams real-time visibility and traceability into every dollar collected at the school level; whether it's cash, check, or digital. From field trips to fundraisers, we help them manage every dollar with confidence. More than 27,000 schools across North America trust KEV to manage over $8 billion annually. By unifying payments, accounting, and reporting, KEV simplifies life for bookkeepers, builds trust with parents, and gives finance leaders the oversight their current systems cannot. It's how we help schools stay compliant, reduce risk, and focus on what matters most, student success.

Backed by Five Arrows, the PE arm of Rothschild & Co., KEV is investing more than ever to support K–12 in a world of tighter budgets, rising scrutiny, and fast-changing tech. We're headquartered in Toronto, with offices across North America.

If you're excited by the idea of building tech that protects schools, empowers finance teams, and improves education through better systems, KEV is the place for you.

About the Role

We are seeking a seasoned, strategic, and results-oriented Director, Demand Generation to lead our demand generation team and accelerate our growth across North America. Reporting directly to the SVP Marketing, you will play a pivotal role in scaling our pipeline and revenue generation, targeting public school districts across the US and Canada. You will build and develop a talented team and manage a budget that you will optimize to deliver integrated national and state-level campaigns, targeted ABM initiatives, digital marketing programs, website strategy, and high impact in-person events. Your efforts will directly contribute to achieving ambitious goals of growing our business by 3x+ over the coming four years, with growth coming from new and existing accounts.

How You'll Contribute

•Set the demand generation strategy and develop comprehensive demand generation programs to increase awareness, pipeline, and revenue specifically in the K-12 public education market
•Build highly effective lead nurturing strategies uniquely aligned to school district purchasing cycles
•Lead and scale the demand generation team fostering a culture of accountability, continuous improvement and innovation
•Lead the development and expansion of digital marketing efforts by building integrated multi-channel campaigns, targeted ABM programs, website optimization, and maximizing the impact of key educational industry events
•Collaborate seamlessly with Sales, Account Management, Product Management, FP&A, and the broader Marketing team to ensure strategic alignment, ongoing feedback loops, and optimized outcomes
•Efficiently allocate and manage the marketing budget, maximizing ROI and pipeline growth
•Continuously test and scale new channels, strategies, and programs, measuring success rigorously and optimizing efforts for sustained growth
•Develop creative, customer-centric acquisition and nurturing strategies tailored to new prospects
•Establish and monitor key performance indicators, including awareness, MQAs, SQA conversion rates, pipeline velocity, and revenue
•Utilize data-driven insights to refine marketing strategies, optimizing performance and informing executive-level decisions
•Implement, manage, and enhance KEV's marketing technology stack, centered around Salesforce and HubSpot, to drive exceptional pipeline tracking, analytics, and reporting accuracy
•Thoughtfully manage and optimize budget allocations, ensuring resource efficiency and achievement of ambitious pipeline objectives

Who You Are

•8+ years of progressive marketing and demand generation experience, including at least 3 years leading demand generation teams within B2B SaaS companies
•Demonstrated success in driving substantial pipeline and revenue growth within SaaS environments, with direct experience in enterprise-level sales
•Proven expertise in executing sophisticated multi-channel campaigns, ABM strategies, digital marketing initiatives, and event-driven programs
•Track record of building, developing, and scaling high-performing marketing teams focused on measurable outcomes
•Deep proficiency with Salesforce, HubSpot, intent data tools, social engagement platforms, and ABM technology
•Demonstrated ability to collaborate cross-functionally, particularly with sales teams, to measure and continuously optimize funnel performance
•Strategic mindset combined with entrepreneurial, proactive, and results-oriented execution abilities
•Detail-oriented and data-driven decision-making skills, committed to continuous improvement and optimization
•Exceptional leadership and mentoring capability, passionate about developing team potential
•Strong communications skills with the ability to effectively communicate across diverse departments and executive leadership
•Direct experience marketing or selling solutions into education or government sectors preferred (but not required)

Salary Range - $170,000 to $200,000

What We Offer

•Competitive compensation – We believe in rewarding great work with fair, competitive pay.
•Meaningful benefits– Because your well-being matters; both at work and at home.
•Retirement Savings Support – We help you plan for your future with company-matched programs, including RRSP matching in Canada and 401(k) contributions in the U.S.
•Professional development – We invest in your growth with ongoing learning, stretch opportunities, and continuing education, including KEV Academy for onboarding and skill-building, plus KEV University, our online platform offering a wide range of courses.
•Hybrid model – 3 days in the office to collaborate and connect, with flexibility the rest of the week.
•Flexible PTO – Take the time you need to recharge with close to 4 weeks of vacation and a company-wide holiday closure
•Office perks – Enjoy a fully stocked snack bar and occasional catered lunches—because we know that great conversations (and ideas) often start around good food.

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